Tool eyewear

Art direction Concept
Click to watch the teaser.
Project Overview
The starting point of this project is the creation of a useless object and its communication. From there was born Tool, the first frame with ten functions : availability indicator, windshield wipers, tear collector, anti-screen glasses, flashing light... Each function is in fact an accessory that is added to the basic frame , to be ordered separately.
My Contributions
I worked on the design and prototyping of the Frame and the accessories as well as the communication campaign including posters and Instagram page.

I made this project in collaboration with Camille Roussel, Delphine Brossier and Claudia Marinho. 3D animation : Bilel Choutri, Photograph : Loane Roger.